A travel plan is a co-ordinated strategy of measures to promote sustainable travel, with an emphasis on reducing reliance on single occupancy car journeys.

Key objectives include:

• improving site access and travel choice
• meeting an organisation's environmental standards
• increasing business efficiency and equality
• reducing congestion and demand for parking spaces
• ensuring adequate provision for people with disabilities
• providing choice and quality access to key services (such as hospitals, education and shops)
• delivering local environmental improvements from reduced congestion, pollution and noise
• tackling social exclusion and rural isolation
• tackling obesity by providing opportunities for active, healthy travel